David Allen Ibsen has spent the last 25 years dissecting the relevance of consumer behavior to business strategy. He started his career on Madison Avenue, then headed to Hollywood, and now spends a lot of time in San Francisco, New York, and Denver--or wherever a brand challenge takes him.
David began his career working on the launch teams for Lexus, and Hyundai automobiles. He then led agency teams for consumer and technology brands, such as Microsoft, Xerox, Adobe, Yonex Tennis, Beech Aircraft, and Cristal Champagne. After his Mad Ave life in New York, Los Angeles, and San Francisco with the ad agencies Saatchi & Saatchi, Ogilvy & Mather, Bates Worldwide and Young & Rubicam, he moved to the client-side in marketing organizations for both emerging companies and established brands. He founded 5 Meetings Before Lunch 14 years ago as a marketing consultancy and has since broadened its focus to be around market-driven business strategy.
In addition to his consulting practice, David writes a nationally recognized blog titled THE FIVE (formerly "5 Blogs Before Lunch") which was acknowledged as the Best Business Blog by the prestigious Webby Awards in 2006 and 2009. David has also been recognized by the International Academy of the Visual Arts as a W3 Gold Award winner. David is often asked to speak boldly (and on a stage) on the topics of branding, marketing, advertising, social media and blogging.
Robert “Rocky” McGredy is a young soul with a passion for design aesthetics and modern technology. Ever since his early teenage years, he’s been developing a healthy obsession for social media and viral marketing. With a strong foundation in technology, and an unparalleled sense of what's "current"; Rocky dives into the social niches of the Internet and plans to become truly viral. We’d call Rocky a savant, but it seems to always have that “idiot” word attached to it. His focus is on developing social media programs, and business development for the consultancy. He is also a frequent contributor to THE FIVE and acts as its social marketing manager.